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On-Demand Webinar

Unlock the Power of 'Yes':

Master Ethical Influence & Persuasion for Health Plan Success

In today’s dynamic healthcare landscape, securing a “Yes” from your prospects and members is crucial for Health Plan success. Prisma is here to help you achieve this by sharing insights that combine behavioral science with effective communication strategies.

Whether you’re striving to acquire new members, ensure seamless onboarding, educate about plan benefits, engage those who require care management, or foster member retention, your ability to gain “yes” responses is pivotal. This is key to elevating your quality ratings, optimizing revenue, and driving growth.

In this session, hosted by Prisma, you’ll discover how leveraging the benefits of ethical influence and persuasion, grounded in the lifelong work of Dr. Robert Cialdini, can deliver win/win benefits for both your customers and health plans.

Sign up to watch the recorded webinar now!

During this session, health plans will:

  • Explore a time-tested behavioral science model: Build relationships with prospective and current members, dispel uncertainty surrounding their decisions, and motivate them to take positive actions in their best interests. These persuasive principles transcend cultural and language boundaries and can be applied to both traditional and online marketing, ensuring effectiveness.
  • Learn small but impactful strategies: Gain substantial ROI on member acquisition, member communications, care management, and retention programs through targeted and effective communication strategies.
  • Gain insights into successful implementations: See how leading health plans have harnessed these principles to bolster results, providing you with actionable insights and proven tactics.

Meet Your Hosts

Julie Volz

Chief Sales and Marketing Officer, Prisma
Julie began her print career more than 25 years ago working at the front counter of her local AlphaGraphics while attending college. During her tenure, she worked her way up through multiple roles, eventually earning nationwide status with the Top 10 Salesperson and #1 Salesperson of the Year Awards. As Chief Sales and Marketing Officer at Prisma, Julie uses her extensive experience and industry knowledge to advance Prisma’s solutions and technology, evolve the go-to-market strategies for the brand, and lead the sales teams from each of Prisma’s divisions.
 
Julie-Volz
renzo

Renzo Freitas

Director, F&B Innovation,
IHG Hotels & Resorts
Renzo is a seasoned operations and development pro with a knack for launching successful concepts and running profitable businesses. Currently, he serves as the Director of Branded Concepts and Bars at InterContinental Hotels Group (IHG®), where he heads up the development and execution of branded concepts and bar operations across their properties. His strategic thinking and operational skills have been key in enhancing customer experiences and boosting revenue. Renzo has held leadership roles at various respected companies like SIF Partners, Tom's Urban, Pasta Jay's, and Quiznos.
 
John Bussolari

VP of Enterprise Business | Prisma

As a leader, my philosophy centers on investing in people to enhance customers' experiences. With a background in strategic solutions for the healthcare and financial services sectors and a sharp focus on customer relationship management, my tenure as a sales leader has been dedicated to spearheading change and fostering an environment where creativity and strategy intersect to drive customer success.

My approach integrates new business development within marketing communications, ensuring that every campaign resonates deeply with its intended audience.

My teams are committed to delivering first-class communication solutions, both physical and digital, that not only showcase our clients' brands but also catalyze meaningful interactions, fueling business growth and customer loyalty.

 

Chat with John
Ezio Sabatino

CCP, CEIP, COIP, CORMP

Ezio Sabatino is a seasoned marketing leader with 30+ years of experience driving revenue growth and market expansion. As Chief Influence Officer at Sabatino Marketing, LLC, an Official Partner of the Cialdini Institute, he specializes in ethical influence and persuasion, coaching businesses using Dr. Robert Cialdini’s groundbreaking principles. One of only ~60 Cialdini Official Partners worldwide, Ezio is the first globally to earn the Ethical Online Reputation Management certification.

With deep expertise in Health Plan marketing (Medicare Advantage, DSNP, ACA),  he has led acquisition, onboarding, adherence, and retention strategies. Previously, as Interim Director of Marketing at Access Health CT and Director of Marketing at EmblemHealth and ConnectiCare, he drove brand awareness and market leadership. At ConnectiCare, his efforts resulted in a 38% brand awareness boost and #1 market share in not 1 but 3 key segments.

 

Connect with Ezio on LinkedIn

Trusted by Leading Healthcare Organizations

Prisma assists us on any scale project and has many capabilities that our company utilizes: printing, fulfillment, online ordering, and grand format. I am thankful for this business partnership throughout the years.

Veronica Buteau
Blue Cross Blue Shield of Arizona

Dokshop™ has been a great solution for launching our new brand, aligning our clinic experiences, and leveraging technology to create a turn-key approach for our entire organization. We’ve experienced excellent customer service and a willingness to work together from the entire Prisma team.

Lindsay Neese Burton
VP of Marketing and Communications, Innovative Renal Care

We view our dokshop™ marketing hub as the ‘unlock’ to local market activation efforts that support the success of our franchisees, from start-up throughout the entire lifecycle of their business.

Jennifer Chasteen
Chief Marketing Officer, Synergy Homecare

Being that we’re still a growing startup, we’re pulled in 100 different directions daily, and luckily our reps are consistent with sending reminders and recommendations. If you’re looking for an organized team with an indepth understanding of targeted mailing programs, you won’t be disappointed in your decision to move forward with Prisma.

Amelia Sprague
Director of Marketing and Communications, DispatchHealth
The acquisition campaign performance really surpassed our expectations in many ways. The DM360 (Direct Mail 360) dashboard provided by Prisma allowed us to track leads in real-time and results were easy to read and understand. We were incredibly pleased with the results and the entire Prisma team.”
Mike Lair
Direct Response Manager, Phoenix Children’s Hospital Foundation
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